Featured Founder: Dr. Gino Collura of Streaming Advocate
Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Gino Collura of Streaming Advocate, licensed healthcare professionals that virtually accompany you to medical appointments & ask the questions you may not know to ask while following up with clear and concise visit summaries.
What were you doing previously and what inspired you to launch your company?
Previously, I had the privilege of being the President of Ultraviolet Living; a private-duty nursing company that served ultra-high net-worth families across the country. Our time working with these families exposed areas of care that are in grave need; patient advocacy and provider efficiency. Many of our patients (as well as their family members) would run into consistent challenges with understanding the care plan set forth by their physician, the appropriate questions to ask their physician as well as having clearly documented directions for care post-visit. This sparked the idea of Streaming Advocate. We knew that our patients were not the only ones dealing with this challenge so we did market research and found out that it is a widespread gap that exists in our current healthcare system. That spawned the idea of creating an app that is accessible to all and can help shorten the timeline with positive health outcomes, patient confidence, and provider efficiency.
What pain point is your company solving? What gets you excited to go to work every day?
Name the biggest challenge you faced in the process of launching the company. How did you overcome it?
Where do you see your company headed next?
Give us a tactical piece of advice that you’d share with another founder just starting out.
Be exceedingly selective with who you bring into your camp. Being a founder means you are putting in EVERYTHING you got. All it takes is one wrong hire or partner to damper everything you have worked so hard for (especially in the early stages). Get to know each person at a base level outside of their professional accolades. It is VITAL that all of you share similar core values.