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03.05.2021

Women in Tech Tampa Bay: Basha Ferdinand, Director of Partner Success at Synapse

In celebration of International Women’s Day and Women’s History Month, Embarc Collective is excited to introduce you to Women in Tech Tampa Bay — a content series profiling women who are building at Embarc Collective and how they’ve built their careers.

Meet more women tech founders and investors across the state of Florida here.


What pivotal points in your career led to your current role?

For me, it was when I decided to stop freelancing and go back into a traditional work environment by working for an organization.


What do you wish you had known earlier in your career?

The power of leveraging your network. There are career goals I feel I could have achieved sooner if I focused on building my network and leveraging the connections I had. It’s okay if you don’t have all the answers and you don’t have to do everything on your own. Use your network!

What communities, networks, or resources have helped you build in your career?

Having a background in the Meeting and Events, industry-specific groups such as Meetings Professional International or PCMA were very valuable to me at the beginning of my career. Now I enjoy a mix by participating in local networking groups like Emerge with the Tampa Chamber of Commerce or Working Women of Tampa Bay. I also follow various people on Medium that produce content on professional development.

What is one piece of tactical advice that you would give to another woman considering your career path?

Stay in tune to how the industry evolves. The way your dream role looks today might look different a few months from now. Be open to evolve as the skills needed for your role evolve.

Allie Felix
VP Platform at Embarc Collective
Allie Felix
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