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Featured Founder: Adam Wisniewski of EX3 Labs

Welcome to our Featured Founder series, where you’ll meet startup founders from Tampa-St. Petersburg who are building and scaling their ventures to solve some of the world’s greatest challenges. We interviewed Adam Wisniewski, Founder & CEO of EX3 Labs, an experience design and product innovation firm that helps companies launch new ideas, digital products, and services.


What were you doing previously and what inspired you to launch your company?

Previous to starting EX3 Labs, I was working for a Tampa-based IT consulting firm as a user-experience designer. Emerging technology has fascinated me for a long time and I began working on side projects related to conversational interfaces and AI in 2014. The timing felt right to start my own business and explore ways to help large companies develop emerging tech strategies and proofs-of-concept.


What pain point is your company solving? What gets you excited to go to work every day?

Large organizations spend millions of dollars building new digital solutions every year. Some of the projects have high-risk and high-failure rates. We help organizations take on less risk with digital products through a lightweight, rapid prototyping model (RPM) that can help them go from idea to proof-of-concept in 1-3 weeks. We have an internal saying at EX3 Labs, “If a picture is worth a thousand words than a prototype is worth a thousand meetings.” I get excited about helping the company build something tangible that can provide business value in days-to-weeks as opposed to months-to-years.


Name the biggest challenge you faced in the process of launching the company. How did you overcome it?

Many companies don’t understand what emerging technologies are, how to apply them to their business challenges, and how to implement them. EX3 Labs helps organizations understand which emerging technologies are beyond the “hype-cycle” and more importantly, which can be scaled to meet their organization’s individual needs.


Where do you see your company headed next?

Emerging technology such as mixed reality, artificial intelligence, and IoT combined with new technology infrastructure offer a unique opportunity for organizations to reimagine the way they work and deliver value to their customers. We look forward to helping companies deliver impactful experiences and build new digital solutions to support that effort.


Give us a tactical piece of advice that you'd share with another founder just starting out.

“Don’t fight in the north or south. Fight every battle, everywhere all the time in your mind. Everyone is your friend, everyone is your enemy. Every possible series of events is happening all at once. Live that way and nothing will surprise you. Everything that happens will be something that you’ve seen before.” - Petyr Baelish, Game of Thrones


Learn more about Ex3 Labs on Facebook, Twitter, Instagram, and LinkedIn.

Embarc Collective
Embarc Collective helps Tampa Bay’s startup talent build bold, scalable, thriving companies. Our staff of executive advisors and function-specific experts deliver individualized support to startups inside of Embarc Collective’s state-of-the-art 32,000 square foot hub.